Phase 3 DB Essay Example | Topics and Well Written Essays - 1000 words

Phase 3 DB - Essay Example These include potential product failure when customers use them and customer dissatisfaction because the widgets do not address their needs. By emphasizing what this issue could bring the company such as dissatisfaction that could impair the relationship with the customers thus affecting long-term profitability of the business, costly product repairs and reimbursements, and negative word of mouth that damages the company’s public image, the issue would come into the CEO and other managers’ attention. However, it would not be so clever a move to put the blame on sales immediately. As discussions about this issue go on, tracking the root of this problem and coming up with a solution can be the subject in the meeting. With this, other managers could be encouraged to give their inputs and what the possible reasons could be the root cause of this problem. Perhaps the problem can be broken down into pieces—firstly the selling process, the customer orders, then the product manufacture process, then distribution to customers. By laying out the process from the time the customer places an order to distribution of the order, potential causes can be spotted as well as areas for improvement and where value can be added can be recognized. Since it is never proven whether this issue is caused by intentionally selling wrong widgets to customers or due to poor knowledge of sales representatives, these issues will suffice along the discussion. In any case, two sets of recommendations can be provided for each scenario. If the company intends to sell wrong widgets to customers just for short-term profitability goals and rapid expansion: it could be communicated to the CEO that such practices by the company, given the sophistication of the market place will lead to the eventual downfall of the company. A company that does not put its customers’ welfare in the heart of its operations will