Promoting Culture And Heritage Tourism In Barcelona Tourism Essay

Promoting Culture And Heritage Tourism In Barcelona Tourism tryWhen people go hold outling, they buying a product that involves and includes people. It stretch outs tourists an exciting fortune to be keep an eye on -even if its just for a little while- a p prowess of different culture. This paper is looking at the importance of managing and marketing heritage and heathenish touristry and to what extend its used as a promotion outline to boost touristry in Barcelona. Due to globalisation and increasing competition, umteen cities argon experiencing a stage of regeneration. Especially since traditional industries like the textile manufactory are declining, a major priority is to attract hostile investment and become a high profile destination for tourists. To come across that, culture and heritage are used as valuable assets for promoting a city.Definition of ethnical and heritage touristryCulture and heritage turn all over been elements in touristry since a long t ime. When looking at the office staff of ethnic and heritage tourism, definitions need to be made. Culture foundation be defined in legal injury of shared norms, values, customs, artistic achievements by a group of people at a certain time (BeechChadwick, 2006 486). McIntosh, Geoldner and Ritchie prolong recognized culture as a motivator for people to travel, determine by the desire to see and know more about other cultures. This includes to find out more about the natives of a country, their, lifestyle, music, art, folklore, dance etc (Cooper, et al 2008 47). Heritage can be defined in ground of what is acquire by one generation from past generations , that can be i.e. a property or a tradition. All in all the case Trusts definition of cultural heritage tourism is explaning it very well it is travelling to experience the protrudes and activities that authentically represent the stories and people of the past and present. It includes historic, cultural and congenital resources. (culturalheritagetourism.org)Cultural tourism productsDeveloping successful tourism attractions involves an understanding of what tourism is and how it works. There are key principles, which makes tourists being attracted to a destination. The nature of tourism can be defined as a commercial drill which involves the consumption of experiences, in practice it is a business with the purpose for economical benefit of the tourist destination. The tourism industry enables tourists to consume experiences (McKercher du Cros, 2002 27) It is entertainment and a demand-driven activity which is not easy to control. Cultural heritage attractions are a part of tourism and not all cultural assets are cultural tourist attractions(McKercher du Cros, 2002 26).Promoting Culture and Heritage Tourism in Barcelona Marketing toolsBarcelona has inherited a prosperous cultural tradition, which is resulting from its superb position in the Mediterranean. It has over 2,000 years of history and Ba rcelona see the Iberian, Roman, Arabic and Christian preceding civilizations. It has a distinctive personality as the capital of Catalonia, an area with its own Catalan language and culture (professional.barcelonaturisme.com). During the past decades, Barcelona proofed itself as a vibrant, advance(a) and imaginative city, which knows how to stay in the international spotlight. Worldwide 37% of trips are taken with the reason to experience culture., where Spains market share of cultural tourism is 8,2%. 21% of all foreign tourists came with the purpose to explore culture, compared to 59% for leisure time and holiday. Cultural tourism is the second biggest segment of international tourism in Spain with figures of 9 gazillion tourists in 2003 (ectn.eu.com).Barcelona has confidently established its position as one of Europes leading city tourism destinations. With nearly 4 million overnights in 1990, 8 million in 2000 and 12 million overnights during 2008, Barcelona has experienced a massive growth over the past decade (turisme2015bcn.cat ).In 1993 the public-private Turisme de Barcelona Consortium was founded with the intention to promote the city itself as well as reshape the image. It can be seen as the as a prolongation of the work from COOB after the Olympics, which was set up by the Chamber of barter and the City Council (professional.barcelonaturisme.com). Several strategies were created to achieve the new goals. One key scheme was set to promote cultural tourism We will promote cultural tourism based on the citys identifying elements such as the Catalan language, its consideration as regional capital, unique architectural heritage and Catalan culinary art (turisme2015bcn.cat).The discipline of cultural services and projects are often used to affirm the marketing and tourism efforts. This could mean the creation and renewal of museums and art galleries and the hosting of art festivals. This aspect is often part of a comprehensive cultural tourism strategy (Page, S Hall, CM, 2003 Chapter 8)Every year Turisme de Barcelona is realising about 400 promotional activities, which are selected according to different market segmentations, tourist typologies and countries. These can be art and culture, shopping, frolic, nightlife or leisure to name just a few. The traditional and established iconic landmarks such as Park Gell, La Ramblas or Gaudis work as tourist attractions are giving the city a unique image. Barcelona is using several strategies to promote itself with the most of the essence(predicate) strategy being destination branding, where the cultural and heritage aspect plays a leading role. Also, there is no doubt that cultural and heritage resources in feature play a key role in the development of urban tourism (Page, S Hall, CM, 2003 Chapter 3). The media in its worldwide spectrum is used to take in out the brand and to promote Barcelona as a tourist place product by using television, radio, press and internet (turi sme2015bcn.cat).Barcelona is known passim the world as a cultural city with an important heritage and vibrant variety of cultural attractions. Barcelona has nine World Heritage Sites to offer ( terrestrial dynamical time de la Msica Catalana, Park Gell, La Pedrera, Palau Gell, Hospital de la Santa Creu i Sant Pau, Sagrada Familia, Casa Batll , Casa Vicens and Cripta de la Colnia Gell (professional.barcelonaturisme.com).During a five-year period, Barcelona enlarged its cultural attractions with new initiatives. In every year, a particular area has been devoted in a programme through the ecumenic Forum of Cultures 2004. In 2000 music was devoted, while 2001 was bestowed to art. In that year when the city hosted the triennial exhibition Experiences, Barcelona Art Report 2001 and the International Congress of Museums. In the year 2002, Barcelona strengthened its international position when it hosted the International Gaud Year, which has practice the city in the world culture of spot light. In the year 2003, sport and design were the citys thematic events and received big media coverage (professional.barcelonaturisme.com).In Barcelona has over 50 museums which are showcasing permanent collections by famous artists such as Picasso, Mir and Tpies. The city besides offers a wide choice of field of operations and entertainments facilities, and hosts famous festivals such as the Summer Grec Festival, where theatre, music and dance come together. The city has two most important classical music venues, the Palau de la Msica and LAuditori, which both present top-quality programmes. Furthermore, the citys opera house, the grandma Teatre del Liceu, has one of Europes most prominent opera seasons (professional.barcelonaturisme.com).Barcelona offers different sightseeing tours to experience Culture and Heritage, where passengers get provided with any information they may require. They also ordain a voucher booklet which offers discounts at the main city attractions. Th is is a tool to promote the visit of Culture and Heritage sites.The Barcelona Tourism plug-in introduced a few years ago the Barcelona Card , which ones purchased provides tourists with free travel on city transport and discounts and free offers at museums, leisure attractions, nightclubs, shops, restaurants, on entertainments and other services. Various Walking Tours, where the Gothic Quarter can be discovered, where they show the tourists through the historic and political heart of the city. With a Modernisme route, the Catalan art nouveau buildings by architects such as Antoni Gaud. Domnech I Montaner and Puig I Cadafalch are showed and explained. There is also a Gourmet route animated which goes through the old town and gives visitors the possibility to explore Barcelonas gastronomic culture. Barcelona also offers the Articket, a ticket that allows tourists to visit the 7 leading museums in Barcelona (barcelonaturisme.com). lively ViewCultural tourism brings individuals and hu man communities into contact. It can encourage the revival of the traditions and the restoration of cultural sites and monuments. But unbridled tourism can contrive the opposite effect. On the one hand, cultural heritage can set as a tourism attraction, and tourism can lead to the fiscal and political support for management of a heritage. On the other hand, there is also possible conflict insofar as tourism can deadening cultural heritage, and therefore limits on visitation can damage tourism or rather hold back its expansion. What is clear is that tourism is growing and will have an increasing impact on cultural heritage. The World Tourism Organization (WTO) predicts that cultural tourism will be one key tourism market segments in the future, and notes that growth in this area will present an increasing gainsay in terms of managing visitor flows to cultural sites.aahow development cooperationin specific settings, industry organizations notethat the challenge is to manage the f uture growthof the industry so as to denigrate its negative impactson the environment and host communitieswhilst maximising the benefits it brings in termsof jobs, wealth and support for local culture andindustry, and protection of the built and cancelenvironment..