Web Advertising :: essays papers

vane Advertisingnetwork advertising, non to mention the Internet itself, finds itself in a correspond of relative early childhood and therefore provides marketers with novelchallenges and situations which need to be dealt with caution . The realmof Web advertising is unchartered terri tory In terms of sulphur Africa,the country finds itsef just about behind technologically. However, this maynot prove to be a wrong as the uncertain nature of Web advertisingmay throw off a policy of watching and learning most viable. Whatimplications will this new technology ease up for selling? What is thenature of Web advertising? How can a backup use the medium effectively ?Where is all this going ? These questions appear to be most pertinent inthe process of understanding interact ive marketing on the Internet. The qualified opinion of John Matthee, a Web billet designer employed byAdept Internet (an Internet serving provider), was sought in accumulationof a large sum of the future(a) data. This seems appropriate as thenovelty of Web advertising at this stage h as led to generral lack ofacademic data in the practicalities of advertising via this medium. 2) THE INTERNET AN INTRODUCTION2.1) Original development of the Internet What was to begin with created bythe US military to provide a secure kernel of communication in case ofnuclear war, which has now become cognise as the Internet, has metamorphosedinto the strategic global communications tool of our era. The end of the algid w ar left this massive installed structure - initially dubbedARPANET- without very much of a purpose. Soon universities, major corporationsand governments began to piggyback on to the global framework, extendingits filter out and commercialising it. Known as the N et to aficionados, theAvailability of cheap, introductionible and easy-to-use Net access pointsthroughout the world has seen the number of global Internet users increasedramatically each month. While the convenience of elec tronic mail wasinitial catalyst for Internet maturation world wide, its the emergence of theWorld Wide Web (WWW) multimedia interface that has captured the attentionof prospective users across the globe. The resources available on the WWWare as varied as they are extensive. in that location hundreds of thousands of siteswhich can be broadly categorised under topics such as sport,entertainment, finance and many more (Perlman, 1996). 2.2) Development of Internet in South Africa Perlman (1996, p 29) venturedthat South Africa is major global Internet player. It currently rates inthe top 15 in the world terms of Internet growth rates. Local usernumbers are certainly fueled by universities, companies and schools.