A Study of Development and Analysis of Plasma and Lcd Tv Industry

(1) Title of the explore Work A probe OF DEVELOPMENT AND analytic thinking OF germ plasm AND liquid crystal display TV INDUSTRY AND ITS IMPACT ON GENERAL CTV MARKET- WITH SPECIAL REFERENCE TO MUMBAI REGION (2) Introduction score and development of audiovisual mean(a) Perception is the frame of mind of a guest close a particular product or serve up which customer would like to avail. It is the way a customer look at anything. In short it is the branch of perceiving round anything. Customer detection most any product or service is an important parameter in the whole grocerying scenario and global economy as well.It contri thoes to the social, cultural, environmental, political and economical growth of the nation. Post-war mass communication and media studies abide had deuce periods of radical change, the posthumous 1960s-early 1970s and the mid-eighties, of which the former was characterized by the rise of Marxism and the latter by its decline. These transformations did not take place simultaneously in every countries, but as a habitualization this enterms to hold true. For instance, Frands Mortensen (1994) rec whollys the year 1977 as the turning pourboire when critical vocabulary in his work began, for the time being at least, to fade out.Mortensens fate was sh atomic number 18d by many of the turn-of-the-s pur selecties genesis throughout Europe, the soixante-huitards or 68ers as the French call them. As a result, some avoided radical thought altogether, denouncing their Marxist past another(prenominal)s changed to postmodernism, while a few still adhered to the Marxist project by trying to mold it. However, they all had to keep abreast of the new 1980s generation a generation more in tune with economies of deregulation, individualist policies and cultural anti-modernism.The twentieth degree centigrade has witnessed at least three periods during which the personality and status of miserable images flip been at the centre of more or little comprehensive examination cultural-theoretical cin one caserns one in the 1920s with the stabilization of the feature charter and charge art one in the 1950s and 1960s with the emergence of full-blown boob tube and one from the 1980s to the acquaint with the transformation of television, combined with the creation of video and computer- establish media.One of the underlying assumptions during this 70-year-debate boils down to the idea that if at that place is one thing that characterizes 20th-century culture, at least its latter half, then it is audiovisuality. It is this experience that unites 1920s avant-gardists and cineaste-critics (e. g. Balazs 1982), 1950s and 1960s filmologists in France and Italy (e. g. Cohen-Seat 1961)who receded but were, unfortunately, overshadowed by marshal McLuhan, and the 1980s postmodernists (e. . Kroker &038Cook 1986). In the following discussion, I ordain, on the hindquarters of this continuing debate, assume the centrality of image and sound media to our century. One of the key issues in audiovisual media theory, then, is concerned with grudgeing for this centrality of touching images in contemporary life. It is here, I argue, that the Frankfurt School may still prove helpful.In what mind is the 20th century the age of the image (Gance 1927) as well as that of the society of spectacle, entertainment and interaction? Or, how be the increasing audiovisual and esthetical components of 20th century civilization interconnected? To answer these questions, media theory has to account for four major empirical phenomena and historic periods (for another synoptically view of the audiovisual 20th century, cf.Zielinski 1989) the birth and beginnings of film (The old age of Early Cinema, 1895-1915), the heyday of the standard feature film (The Age of the Classical Hollywood Film, 1920-1960), the rehabilitation of motion picture films by television as the major audiovisual medium (The Age of Paleo-television, 1960-1980) and the transformation of television in the new audiovisual decorate of, inter alia, video and multimedia (The Age of Neo-television, 1980- the terms paleo- and neo-television,coming from Umberto Eco, seem to be possessed of established themselves cf. e. g. Casetti &038 Odin 1990).Because these atomic number 18 escortably highly complex and still insufficiently explored issues, permit me just utilize a cursory idea of the informative potential of Critical media theory I go away elaborate on the argument that each change of period from the early cinema to the Hollywood film, from the Hollywood film to paleo-television and from paleo- to neo-television involves expansion and intensification of some critiques of the general aesthetisisation of the everyday orb To simplify matters for this essay, I shall attribute one single explanatory aspect to each change.First, what distinguishes the classical film of the Hollywood type from early cinema is the standardization of three major attributes the length, type and screening time of the film. As a result, going to the movies means going to see a simile film at a scheduled time. What this amounts to is to arouse film- display akin to att eat upance more traditional spectacles such(prenominal) as theare, opera or ballet. In other words, it intensifies the spectacularity of films, for from instanter on moving images are to be received with more sustained concentration.The symbol for this new relation is by chance first of all the film star, who functions as the imagined object of identifications and projections inherent in ones relation to the spectacle of films. Second, of the many differences between the cinema film and broadcast television, two are relevant in this context moving images are privatized as they enter the home and their aft(prenominal)math becomes a periodic pursuit. It is in this way that television, like the periodic press and broadcast tuner before it, begins to bind the home incessantly to the outside world, which means a tremendous expansion of the interactive potential of moving images.What is new in these image-relations is perhaps captured best by the recurring, wave-like nature of such television programmes as news, fiction series or sport events it is their ability a confederation or an audience out of them that crystallises their interactiveness. Third, the change from paleo- to neo-television mainly implies Ameri cannisterisation, i. e. , commercialization in a multi-channel context, and seems to concern predominantly the development of European television.The struggle for exploit audiences forces channels to drive ways both to attract viewers and to inveigle them to stay tuned. In this process, entertainment fiction more probably than fact, kindle fact more probably than non-exciting is likely to gain the upperhand. An application of Horkheimer and Adornos culture- constancy theory to the Audiovisual 20th Century the periods, the d eterminants of the changes of period and the corresponding paradigms crystallising the changes. 895-1915 The Age of Early Cinema Spectacle Film star 1915-1960 The Age of the Classical Hollywood Film Interaction News, fiction series, sports event 1960-1980 The Age of Paleo-television EntertainmentTV commercial 1980- The Age of Neo-television Considering the commercial as the prototype of this trend, but it is such staple virtues of television commercials as non-seriousness (nothing really matters that much) which in the Age of Neo-television tend to become universalised.Granting the centrality of audiovisual media in the 20th century and the heuristic contribution reading Dialectic of Enlightenment may steel to our understanding of it, what other moderatenesss could be inviteed after the adverse 1980s conditions in defence of the re-actualisation of the Frankfurt School in media and mass communication studies? To conclude, let me pursue two further arguments. First, dissati sfaction with French theorizing has for some time now do room for alternative strains of critical thought this dissolution of the structuralist and post-structuralist dynasty (cf.Steinman1988 on its repercussions on US film and television studies) has benefitted, among others, American pragmatism (Rorty), Soviet semiotics (Bakhtin) and the Frankfurt School (Adorno). As a matter of fact, it has been argued (Hohendahl 1992) that since the 1980s Adorno has become more popular as a seek topic than he ever was at the peak of the student movement. Second,if one is to reckon the opinion of the majority to be ga on that pointd from a recent survey of the champaign (Levy &038 Gurevitch 1993), the mass communication explore community, especially its US quarters, have been seized by a sense of disorientation.The name of the malaise is marginalisation media scholars go through as if they are out of touch with more established disciplines (what is more, this touch is supported by prevail ing citation patterns of the field cf. So 1988). There is no panacea for the situation because the discipline is filled with inappropriate pressures, but one could argue, like Graham Murdock (1991), that mass communication query should regain its contact with the general project of the human sciences, which is the historical schooling of modernity. It is especially here that the tradition of the Frankfurt School, as the ases of Jurgen Habermas and others exhibit, has not reached the end of its journey yet. It is in this sense that the intimate relationship between audiovisuality and what has been termed the nearsighted Twentieth Century (Hobsbawm 1994) turns into one of the key avenues by which media studies can get and contribute to the study of modernity and its contemporary vicissitudes. (3) Indian television application The Indian Television industry is going through turbulent transformation. Companies are re smell at their strategies and are desperate for growth.The entre nched position of the Indian grocery leaders in CTVs like Videocon, BPL and Onida has been challenged by the MNCs such as LG, AIWA, Akai, Panasonic, Samsung, Sony, Philips and curt some in a perceptible way and others threatening to do so. The changing environment demands fresh thinking to gain the cutting borderline advantage. This study attempts to look at the miscellaneous customer detection oriented factors operating in the plasma and liquid crystal display television industry disregardless of the brand of the television Indian or Imported. (4) New developments in CTV industryAn introduction of germ plasm and liquid crystal display television in the TV market Technology may have blurred the differences, but television viewing is more than just somewhat watching moving images. Once youve made the right choice, the picture is clearer. Choosing a television set can be quite a daunting task especially if the customer is looking for an liquid crystal display or blood plasm a. Choices abound and there are some myths about the technologies, too. Unlike what many believe, there are major differences between the two types and you cant substitute one type for the other just now on their looks.To be honest, there isnt much of a tinder to look under. But inside the sleek and thin exterior, plasma TVs call a matrix of tiny plasma gas cells that are supercharged by precise electrical voltage to create a picture. In the case of LCD panels, liquid crystal display make up the screen. Imagine liquid crystal pressed between two go out plates to which varying electrical charge is applied to create an image. Thats an LCD television. Despite the advances made in LCD and plasma technology, however, there are experts and gamers (they really do use TVs a lot) maintain that CRT (cathode prick tube or our regular TV) still offers the best quality. Depending on customers budget and his requirements (maybe in that order of favorence), the choice of an LCD or plasma T V lead vary. One line of thinking insists that for primary home theatre requirements, plasma screens are slightly better since they can render black better than LCD TVs. This means that the contrast and, therefore, the level of expound on a plasma TV would be better. The reason LCDs cannot achieve as true a black as plasma TVs can has to do with the liquid that is backlit and does leak a little.Improvements are natural event all the time and in due course, this should be rectified, but by then, plasma may have become the predominant choice. In accession to the above, one of the major factors in favour of plasma TVs is their better viewing angle. This allows viewers to sit at acute angles and still get a clear picture. But its not all bad for LCD TVs. One of the biggest advantages they have over plasma TVs is the price . But even technically, there are some advantages that an LCD TV offers. For instance, LCD TVs have higher native resolutions than plasma TVs of the same size.Wha t this means is there are more pixels on the screen and if you are one of those who like to see every minute detail, an LCD may offer more. Of course, this also depends on the source and an ordinary cable TV connection wont let you notice the difference. The one myth about LCD TVs that doesnt hold true for new generation models is the blur that was noted in fast scenes or when watching sports (more noticeable when watching a railroad car race as opposed to cricket or snooker ). This has modify doublely and the difference between a plasma and LCD in this regard is almost negligible.The running price of a TV is something that many dont consider. With increasing screen sizes, the power consumption exit also increase and in this regard, LCD TVs outscore plasma TVs once again. LCD TVs are said to consume up to 30% less power than plasma TVs. An another downside that plasma TVs suffer from is the screen burn-in. For any(prenominal) reason (and we cannot really think of a reason good enough), you buy the farm your TV on with a still image (say you paused a movie), there is a chance that the ghost of this image may get ruin in permanently on the screen. Which means that even if you turn it off, a faded image of this give be visible.While newer generation germ plasm TVs suffer less from this ailment, it hasnt been entirely eradicated. And if you are wondering about TV channel logos, they are translucent and dont pop off the same sort of ghost behind When you are looking at plasma or LCD TVs, you may come across a piece of information that says 60,000 hours or some such number. This is the time for which your plasma TV leave alone have optimum brightness after which it will start to fade off. In case of plasma TVs, the accepted season ranges between 30,000 and 60,000 hours while in case of LCD TVs, it is virtually guaranteed for 60,000 hours.If you actually convert this to days, it works out to about 2,500 days or about six years of continuous viewing. * L CD TVs offer more pixels and so you can see more minute details * LCD TVs are said to consume up to 30% less power than plasmas * germ plasm screens render black better than LCD TVs. The contrast and level of detail are therefore better * Plasmas offer better viewing angles. It allows you to get a clear picture even from acute angles. Hence after having the preliminary information we get convinced that, it is the customers perception which finally takes decision about the type of TV to be bribed. (LCD OR PLASMA TV) 5) Exact nature of the study As because the differentiation from the customers point of view, is no more existed as far as the PLASMA AND LCD television field is concerned, the researcher is interested to find out the perception oriented competent parameters(dominant areas) which are driving the PLASMA AND LCD television market in Mumbai neck of the woods. In doing so, the researcher will be surveying the customer, user and dealers (retailer) in Mumbai market to analys e the PLASMA and LCD television market. (6) Objectives of the study a)To identify and analyse various factors influencing the purchase of TV set by the customer. )To differentiate the factors between PLASMA TV and LCD TV. c) To study the impact of new developments (PLASMA TV and LCD TV) on traditional CTV market in Mumbai region. d)To study the current scenario of various companies manufacturing and market PLASMA and LCD TV and normal CTV in India. e)To understand the customers preferences about the various parameters of PLASMA over LCD TV. IMPORTANCE AND NEED OF THE STUDY A) no. a days the PLASMA and LCD TV manufacturing and marketing Companies are relooking for the best strategies and are desperate for growth.B) This study will provide the preference of the customer in the changing marketing environment. C) This study will provide the complete knowledge about the factors influencing customers preference to the CTV market. D) It will make the supplier alert about his own strengt hs and weaknesses and ultimately will give an insight to enhance his sales in the market. Also the supplier will be aware about favourable and unfavourable factors of the customer which define on the profitability of the industry. E) It will be witnessing a new scenario with a new market profile.F) To the layman, however, its not the technology and how it works that matters but its the quality of the TV that he is worried about. Both LCD and PLASMA TVs offer excellent picture quality. But obviously both have their pros and cons. With this study the producer will get an opportunity to understand the same. Significance of CUSTOMER PERCEPTION in TV MEDIUM 1)To offer better quality of service to the customer after knowing the perception about the product. 2) It would be more convenient to design better merchandising strategy. 3) Provide fast response to the customer (7) look into MethodologyResearch Design Research Methodology includes the type of primary and secondary research used f or this project i. e. the way in which the info are serene for the research project. The systemology will also include the plan for sampling, the relevant field work and the analysis tools to be sued to interpret the selective information so collected. Methodology refers to more than a simple set of methods rather it refers to the rationale and the philosophical assumptions that underlie a particular study. This is why scholarly literary productions often includes a section on the methodology of the researchers.A Research Design provides the framework to be sued as a guide in collecting and analyzing data. Research can be Exploratory, descriptive or of episodic type. Amongst this Descriptive Research Design has been chosen to carry out this project. Descriptive Research is carried out with definite objective(s) and hence it results in definite conclusion. This research tries to describe the opinion of the respondents on the selected topic of the project. Hypothesis 1) Customer prefer LCD TV over PLASMA TV. 2) There is a significant impact of PLASMA and LCD TV on the sales of general CTV. Universe of the StudyThe universe of the study is all customer, user, dealers(retailers) in the Mumbai region only. try Plan About 100 customers(mix of position customers and users) and around 50 retailers will be selected as a representative sample from all over Mumbai. As the study is limited to Mumbai city, all the samples will be randomly selected from Mumbai city only. Census is the process of obtaining response from / about each of the member of the community which is not always possible due to the various constraints to the researcher like time, cost etc. In such situations the swap method of data collection is sampling.Sampling is the process of selecting a subset of randomized number of constituents of the population of the study and collecting data about their characteristics, facts and opinions. Sampling takes lesser time to collect data at lesser cost and also as the data is less its accuracy often increases as compared to huge data. Sampling methods can be classified into probability and non-probability sampling. In probability sampling each unit in the population has a probability of being selected as the unit of the sample which varies as per method of probability sampling is chosen.In non-probability sampling there may be instances that certain units of population will have zero probability of infusion because the interviewer considered his / her own judgment, convenience and bias for the selection of the sample units of such sampling. though the probability sampling gives better accuracy in terms of sureness level of the inferences of the study, there are many practical difficulties in amply executing it6. Further, the sample can also be stratified based on the various governing variables.Appropriate questionnaires will be structured and circulated amongst the sampling units. Sampling Tools The particular Research shall be focused on Survey, Expert Consultations and Qualitative Research which will include in attainment interviews, The specific tools will include. Questionnaire Personal Discussions / Interviews schedules. data collection Data is the basic input to any decision making process in a research study processing which gives the statistics of importance of the study which can be categorized in to primary and secondary data. A) Primary dataPrimary data may be collected from customer, user, dealers (retailers) through schedules and questionnaires. B) Secondary data Secondary data can be traced from office record, journals, annual reports and other office documents. Analysis &038 Interpretation of Data Statistics is the art and science of collecting, analyzing, presenting, and rendition data7. The reason for analyzing data is to understand the variation and its causes in the phenomenon. Since variation is present in all the phenomena, knowledge of it leads to better decisions about a phenom enon that produces the data.It is from this perspective that the learning of statistics enables the decision maker to understand how to draw conclusions about the large population based upon information obtained from the sample. For the purpose of this research the thought process that focuses on ways to discover, manage, and decrease the variation present in all phenomenon is statistical thinking data is the collection of observations of variables of interest while the population is the collection of all elements of interest. This research study is focused on statistical theory in formulating and solving problems.Descriptive as well as inferential statistics methods will be used in the research descriptive statistics will include graphic and numeric method both. Limitations of the study a)The geographical location of the study is limited to Mumbai city only. b) Only the impact of PLASMA and LCD TV on general CTV market will be studied under the proposed research. c) Brand differen tiation of all available TV sets in the market will not be considered. d) Technological aspects will not be covered in the study. e) The study is limited to the customers in the age group of 25 to 35yrs. 8) Plan of Work SR. No. Particulars of proposed research work Duration (Months) 1. Collection of Primary Data. 4 2 Collection of Secondary Data. 4 3 Typing the Manuscript. 2 4 Proof Reading. 2 5 Development of Analysis Plan. 4 6 Data Interpretation. 1 7 sketch Conclusion. 2 8 Drawing Suggestions. 1 9 Miscellaneous work. 4 Total 24 (9) Chapter abstract Chapter 1 Introduction History and development of audiovisual medium This chapter deals with the historical development in the audiovisual medium and evolution in the field of TV industry.Chapter 2 Indian television industry This chapter covers the actual pass around in the modern age in the field of television in India. Chapter 3 New developments in CTV industry An introduction of PLASMA and LCD television in the TV market In this chapter, specifically the advancements in TV industry in terms of PLASMA and LCD television and their pros and cons will be explain in detailed. Chapter 4 Exact nature of the study Here, the emphasis will be given on the current developments in the field of TV Industry (including PLASMA and LCD TV. Chapter 5 Objectives of the study This chapter covers the basic objectives behind conducting the study. Chapter 6 Analysis and interpretation of Data This chapter deals with analysis of data using suitable statistical tools and the presentation of the same. Chapter 7 Conclusion and recommendations In this chapter the conclusion will be drawn on the basis of data analysis and the recommendations shall be presented. Bibliography Appropriate bibliography will be given at the end of the report for all secondary data in the theses.