Customer Relationship Management at Ford Essay Example | Topics and Well Written Essays - 1250 words - 13

Customer affinity Management at Ford - Essay ExampleAccording to the management, the success or failure of our transmission line depends upon the client problem solving and maintaining sound customer relationships. Ensuring customer satisfaction is the key principle for fashioning the business a success because satisfied customers ar the ones who will come again to buy the products, they are less receptive to the competitors advertisement and they will increase the credibility of the firm by viral merchandise (Importance of Customer Satisfaction). On the other hand, customer problems will cost the company in terms of incapacitated sales it will also hamper future purchases by the customers. And will cause a prejudicial word of mouth behavior. Once a customer is dissatisfied and is lost in a contestation it becomes exceedingly difficult to get him back to the brand again. Customer retention is the key to a soft business and according to the Paretos Principle, 80% of your busi ness will come from the 20% of the customers. Therefore, it is important not only to retain customer but also to instill customer satisfaction. So Ford needs to address the customers issues and problems effectively and efficiently to make sure they dont lose out their customers to the competition.As a result, the traditional philosophy that says a customer is a king is still applicable to present-day(a) business practices. Customer relations at Ford are comprised of two different channels, namely, end customers and dealers (Cisco).