AIDS, Condoms, and Carnival

AIDS has proved to be among the most in effect(p) challenges to mankinds health in the 21st century. Given its annihilating effect in Africa and the fact that a cure for AIDS is sleek over far removed, governments across the world made the fight against the disease their priority.Innovative methods argon observable in Brazilian and Indian societies where authorities act in line with or opposing cultural patterns. Thus, in India the government successfully taps local barbers to talk about AIDS to their clients, reinforcing their sense of outlay and respect as folk counselors.Love of movies offers another vehicle for marketing condoms. In Brazil the anti-AIDS campaigners come to grips with machismo of the local men who leave women with little dicker power to insist on the use of condoms.The efforts to market condoms to population buzz off proved effective, raising awareness of AIDS dangers and role of condoms in barroom of the deadly infection.The US situation is vastly different from that of Brazil and India and thus requires different marketing methods. The absolute majority of Americans have no fiscal problem with buying condoms, and women have a lot more garget to insist on their use.At the same time, sex out of marriage is little of a sin in the liberal American culture, especially among jr. generation, which makes it easier for person to have multiple partners.As for campaigning, Americans are less prone to desire things they see on the screen or hear from a counselor, since in the culture of excessive marketing people at a certain(a) age develop a sort of immunity to public messages. For this reason, Brazilian and Indian methods would not work as well for the US.London International assort correctly focuses on its role in the prevention of AIDS. To strengthen this message, the phoner could launch courses at schools or colleges that would include just a some sessions, promoting the knowledge of the infection and the way condoms can fend off th e danger.Alternatively, the club can sponsor the production of documentaries about AIDS and its victims.Case 4-7. AIDS, Condoms, and Carnival.