Fried Green Tomatoes at Whistle Stop Cafe: Novel vs. Movie Essays

Fried Green Tomatoes at Whistle Stop Cafe: Novel vs. Movie â€Å"I may be sitting at the Rose Terrace Nursing Home, but in my mind I’m over at the Whistle Stop Cafe having a plate of Fried Green Tomatoes† (Flagg ). Both the novel and the movie received a number of great reviews and honors. However, the two vary greatly in content. The novel, Fried Green Tomatoes at the Whistle Stop Cafe, brings the reader a much more detailed and very different story compared to the movie. For example, the character Vesta Adcock as portrayed in the novel is a citizen of Whistle Stop. Flagg sees Vesta as having church meetings and socials at her home and also as being the president of the drama club. â€Å"... Mrs. Vesta Acock, this little bird-breasted woman... who’s from Whistle Stop, came in wearing her fox furs and her diamond dinner rings† (Flagg 27). However, in the movie, Mrs. Adcock’s character changes completely. She does not play a woman from Whistle Stop, but Ed Couch’s aunt. The film shows her as a grouchy old woman residing in the Rose Hills Nursing Home Also, in the novel Flagg describes Buddy Threadgoode’s lover as Eva, the town harlot and proprietor of â€Å"The Wagon Wheel River and Fishing Club†. â€Å"...she had slept with a lot of men..., but [Buddy] didn’t care. Eva was as easy with her body as she was with every thing else.... The first time she took [Buddy] to bed, she made him feel like a man† (Flagg 94). Although the movie shows Buddy in love with the most admired woman in Whistle Stop, Ruth Jamison, the film shows Buddy walking with Ruth by the river. His eyes light up when he sees her and he cares about her greatly. In fact, he was trying to retrieve Ruth’s hat when the train killed him. Ninny Threadgoode says in the movie, â€Å"...his heart belonged to Ruth Jamison.† In addition, in the novel, Evelyn, who feels her life has become an endless battlefield, mainly because of her severe self-conscienceness, invented a person she used to give her courage in times she felt belittled. When someone would make her feel worthless Evelyn would think about Towanda and all the super hero battles she would fight if she really were Towanda. â€Å"Evelyn had even made up a secret code name for herself... a name feared around the world: TOWANDA THE AVENGER!† (Flagg 238). On the other hand in the movie, the unrefined and untamed Idgie Threadgoode thinks up Towanda. Evelyn uses... ...st scattered to the wind.† She does not find her house, although her new friend comforts her. In the movie, Ninny says,â€Å" Hey Evelyn, somebody stole my house. It was right here when I left.† Evelyn, who has fallen in love with Ninny, takes Ninny to her house and makes a home for her there. However, in the novel, Ninny Threadgoode goes back to her home in Whistle Stop, a growing city. There has been a lot of changes in the town, and all of Ninny’s memories have become rundown issuers. Despite the changes she returns to her house. Shortly after she returns, she dies a peaceful death in her sleep. â€Å"She wasn’t sick...she died in her sleep† (Flagg 378). Indeed, the movie and the novel hold many differences. Characters have changed, been eliminated, events have been left out, and relationships differed. Despite the changes, the film still managed to live up to the standards the book set. â€Å"Fried Green Tomatoes is a thorouly enjoyable move...,† says James Berardinelli quoted from the internet. Nominated for a Pulitzer Prize in 1987, this novel has tons of material which changed in the screenplay. However, both works offer dynamic characters, an interesting plot, and charming dialogue.

Religions of the World Jesus/Mohammed

Two thousand years have come and gone, but still they remain the unfinished story that refuses to go away. Jesus of Nazareth, a Jew from rural first-century Galilee, and Mohammed from Mecca are without doubt the most famous and most influential human beings who ever walked the face of the earth. Their influence may at present be declining in a few countries of Western Europe and parts of North America, as has from time to time transpired elsewhere.But the global fact is that the adherents of Jesus and Mohammed are more widespread and more numerous, and make up a greater part of the world's population, than at any time in history. Two billion people identify themselves as Christians; well over a billion Muslims revere Jesus as a prophet of God (Freedman 2001). Unnumbered others identify themselves as know and respect his memory as a wise and holy man. This work begins with tracing the lives of Jesus and Mohammed historically. Then it deals with different aspects of the practice and th e teaching of Jesus and Mohammed. How their messages are being carried out in the world today will be considered in the conclusion.The personality of Mohammed remains obscure in spite of his sayings and the many legends about him. There have been almost as many theories about the Prophet as there are biographers. According to tradition, he was born in A.D. 570, about five years after the death of Justinian, into a cadet branch of one of the leading families of Mecca. His father died before Mohammed was born, and his mother died when he was still a small child. First his grandfather, then an uncle, who was in the caravan trade, reared him.As a youth in the busy center of Mecca he probably learned to read and write enough to keep commercial accounts; he also heard Jewish and Christian teachers and early became interested in their religious ideas. Mohammed must have suffered, in these early years, from hardships, and he evidently became aware of the misery of many of his fellowmen. The se early experiences were later to be the basis of his fervent denunciations of social injustice. At the age of twenty-five, he married a wealthy widow and probably went on some long caravan trips, at least to Syria.This gave him further contacts with Jewish, Christian, and Persian religious teachers. At the age of forty, after spending much time in fasting and solitary meditation, he heard a voice calling him to proclaim the uniqueness and power of Allah. Mohammed seemingly did not, at first, conceive of himself as the conscious preacher of a new religion. It was only the opposition from those about him at Mecca that drove him on to set up a new religious community with distinctive doctrines and institutions. In 632 Mohammed died, the last of all the founders of great world religions.Little is known of the early life of Jesus Christ. Born a few years before the year 1 A. D. in Bethlehem of Judaea, he lived in Nazareth, a city of Galilee, until he was about thirty years of age. We h ave no reason to doubt the tradition that after the death of Joseph, the head of the family, Jesus became the main support of Mary and the younger children. He worked at his trade, that of a carpenter, and lived the life which would be expected of a religiously-minded young Hebrew.At about the age of thirty Jesus suddenly appeared at the Jordan, where John, a cousin of his, was performing the rite of baptism on those who came professing a desire to amend their ways and live better lives. Jesus also came and, against the scruples of John, who saw that Jesus was in different case from the others, was baptized. It marked a turning-point, for with the outward ritual act came an inner spiritual experience of profound significance for Jesus. A voice assured him that he was in a unique sense his Father's â€Å"beloved Son,† in whom he was â€Å"well pleased† (Borg 1997). It seems to have been the consummation of his thought and prayer and eager yearning for many years.He had received his revelation; he would proclaim God as a Father and men as his sons. He was filled with a sense of mission, of having a work to do and a message to deliver, which to the end of his life did not leave him for a moment. He went from place to place in Palestine preaching in the synagogues and out-of-door places wherever the people congregated, and talking to individuals and to groups as they came to him with their questions and problems. He began to gather about him a little company of disciples, which soon grew to twelve and which accompanied him on all his journeys.He spent much time in giving them instruction and on several occasions sent them out to heal and to preach. Jesus came to establish a kingdom, and this was the burden of his message. But he never forgot that the form of the Kingdom and many things connected with its coming were of lesser significance than the inner meaning and the principles on which it was based. The first of these was man's relationship with G od.Jesus was not only a teacher; he was a worker of miracles. The Gospels tell us that he cured the sick, opened the eyes of the blind, fed the hungry, stilled the storm, and even raised the dead. Much was made of these wonders by former generations of Christians, who used them as proofs of the divine character of the One who performed them. Such use of these incidents does not produce the effect it once did and is being discarded.A closer study of the attitude of Jesus toward his own miraculous power clearly indicates that he minimized its significance. He would have men secure a better perspective and realize that moral power was on a higher level than the ability to work marvels. With this in view it scarcely seems congruous to use the miracles in a way which could scarcely be acceptable to Jesus himself. But of all the impressions Jesus made the strongest was that he was in touch with God his Father and that this was the explanation of all the wonderful things about him.Jesus, h owever, was not only winning followers and bringing them close to God; he had come into collision with the religious authorities of his people, and in the end lost his life at their hands. They were formalists and as such had not averted the danger of losing sight of the vital principles of their religion. Jesus was an innovator, and felt free to act in accordance with the inner spirit of the old precepts even when by doing so he ran counter to the letter of the law.When Jesus appeared in Jerusalem at the feast of the Passover, He was seized and, after having had a preliminary hearing before the Jewish high priest and Sanhedrin, was taken before Pontius Pilate, the Roman procurator, and was condemned to death. He was crucified, together with two criminals, and died at the end of six hours' agony on the cross. His body was taken down by friends in the early evening and laid in a rock-hewn tomb. The hopes of his disciples were dashed to the ground, and undoubtedly the Jewish leaders a nd the Roman authorities thought they had rid themselves of an exceedingly troublesome creature (Allen 1998).But such was not to be, for a very remarkable thing happened the third day after. To the utter amazement of his disciples, who had not recovered from the paralyzing effect of their grief and disappointment, Jesus appeared to them so unmistakably that they were convinced that death had not been able to hold its victim and that Jesus was alive.Their new enthusiasm, the founding of the Christian Church on the assurance of the presence of the living Christ, the adoption of the first day of the week as a memorial of the day when Jesus reappeared alive -all these historic facts bear witness to the genuineness of the disciples' testimony that the same Jesus who had journeyed with them, who had died and had been laid away in the tomb, was raised from the dead, their living Master forevermore. They immediately went out to preach â€Å"the gospel of the resurrection,† and with t hat the history of the Christian Church was begun.Mohammed's teaching, from the beginning, shows strong Jewish and Christian influence. Mohammed learned the great stories of the Old Testament; especially was he impressed with the life of Abraham whom he later considered one of his own predecessors and who he claimed had founded the Ka' bah at Mecca. He, likewise, learned of the Christian Trinity whom he understood to be God the Father, Mary the Mother, and Jesus the Son.He was looking for common ground on which to found a faith for all monotheists. He had a profound respect for Jews and Christians, especially for the Jews, though when they refused to join him and when later they thwarted him, he attacked them fiercely. Mohammed took from Jewish, Christian, and also Persian teaching only what he wanted, and he combined all he borrowed in a set of ideas that always bore his own mark. In the Koran, for example, he uses the characters of the Bible as successful advocates in the past of the doctrines of Mohammed in the present. Mohammed called the Jews and the Christians the â€Å"People of the Book,† and he came to believe himself called to give his own people, the Arabs, a book.Soon after Mohammed's death in 632, a wave of conquest gathered in all of Arabia, Palestine, Syria, Egypt, and part of Persia. In less than a century all of North Africa, Spain, Asia Minor, and Central Asia to the Indus River were swept by the conquering armies of Islam. These conquests were as orderly as they were speedy; little damage seems to have been done, and immediately after the Arab armies entered an area they organized it. The Arab annexation, at first, meant little more than a change of rulers.Life and social institutions went on as before with little interference and no forced conversions; the conquered peoples could even keep their own religion by paying a tax. The Arab colonies planted in each new territory became the centers from which Islamic religious ideas spread a nd in which, at the same time, a new culture developed. Not until the new peoples, like the Seljuks, who were outside the Graeco-Roman tradition, were converted to Mohammedanism did Islam become fanatical. Indeed, no such militant intolerance as characterized the Christian attack on paganism was normally shown by the Mohammedans until into the eleventh century.The reasons for these fantastic conquests were various. To his own people, especially to the desert tribes, Mohammed offered war and booty, and to those who lived in the Arab towns he offered the extension of commerce. Caravans travelled in the midst of the Muslim armies. For those who died, Islam promised a glowing paradise. One drop of blood shed in battle, even a single night spent under arms would count for more than two months of prayer or fasting.Christianity and Islam have, like every other religion, developed their own mythology. These mythologies are at its height in the beautiful imagery that centers around the festi vals of Christmas, Easter and Eid-ul-Fitr and Eid-ul-Adha (â€Å"Eid† or â€Å"Id† means festival). Indeed, there is today a rediscovery of the value of myth in human life. Today Christianity and Islam provide a good framework for the religious life. Some people, possibly lots of people, would claim that if Jesus and Mohammed were wrong, they can no longer be relevant. That claim can probably be disputed on theological grounds (Freedman 2001).The remarkable ‘footprint' of Jesus and Mohammed in history has strangely contradictory implications for an encounter with them today. On the one hand, it means that a true and adequate understanding of the men remains a vital task, even as third millennium has dawned. Just as in the first century Jesus was embraced as Saviour of the world by Jews and Gentiles excluded from religious and political power, so today he is welcomed above all by ordinary, poor and marginalised people – in the west and the east, and especia lly in the South. Like Paul, they see him, God's gospel, as having the power to liberate them from sin, their personal sins, the socio-political, cultural and structural sins of their nations, cultures and churches and the unjust economic and technological structures of the so-called ‘global village'.At least in the western world, it remains true that we can understand neither Christian faith nor much of the world around us if we do not come to terms with Jesus of Nazareth and the two millennia of engagement with his heritage. The followers of Jesus and Mohammed live in every country of the globe. They read and speak of these people in a thousand tongues. For them, the world's creation and destiny hold together in their gods, the wholly human and visible icon of the wholly transcendent and invisible God. Jesus and Mohammed animate their cultures, creeds and aspirations.ReferencesAllen, Charlotte. (1998).The human Christ: the search for the historical Jesus. Oxford: Lion.Borg, Marcus J., ed. (1997). Jesus at 2000. Boulder: Westview Press.Freedman, David Noel. (2001). The Rivers of Paradise: Moses, Buddha, Confucius, Jesus, and Muhammad as Religious Founders. Eerdmans: Grand Rapids, MI.

What is Valerian

What is Valerian? Valerian is typically an herb whose roots are used medicinally for the treatment of various health problems. As such, valerian is mainly used in the treatment of sleep problems, especially among individuals suffering from insomnia. In addition, the herbal remedy is used in the treatment of other health problems that include; depression, anxiety, chronic fatigue and stress. Moreover, some individuals use the herbal remedy in the treatment of joint pain, menstrual symptoms and muscle pain. In regard to this, numerous studies have indicated that valerian is effective in the treatment of these health problems, especially insomnia. Brand name: Valerian, Valerian Root Generic name: valerian What is the source of the herbal remedy? The herbal remedy is obtained from the roots of valerian, a perennial plant that grows in various parts of the world. As such, the preparation of the herbal remedy involves pressing the valerian roots into fresh juice or drying and crushing the roots to power form. Hence, the herbal remedy is available in various forms that include; fluid extracts, tablets, tinctures and capsules. However, in most cases valerian roots is usually combined with lemon balm or hops due to its sharp order in order to cover the scent. Indications Valerian root is mainly used in the treatment of insomnia, since it helps in the improvement of sleep quality. According to Leach Page (2015), valerian root mainly shortens sleep latency and enhances the quality of sleep. However, it is recommended for individuals with insomnia should to use the herbal remedy for several days, preferably more than two weeks in order for it to be effective. Essentially, valerian works by increasing the amount of GABA (gamma aminobutyric acid), particularly in the brain whereby this minimizes the brain activity, hence resulting to drowsiness (WebMD, 2017). In addition, valerian root is used in combination with other herbs such as lemon balm to minimize the symptom of restlessness, relieve anxiety as well as reduce menstrual pain. Recommended dosage and available routes Valerian is usually administered orally. According to WebMD (2017), insomnia patients should take 400-900mg of valerian extracts, about two hours before bedtime. In addition, valerian extracts (120mg) are taken in combination with lemon balm (80mg) for the treatment of insomnia. Noteworthy, valerian needs to be taken about two hours before going to bed and continuously for about four to six weeks even when there is an improvement in sleep. On the other hand, the recommended dosage for anxiety is 120-200mg of valerian extracts taken for about three to four times each day. In addition, valerian extracts (120mg) are taken in combination with lemon balm (80mg) for the treatment of insomnia. Noteworthy, valerian needs to be taken about two hours before going to bed and continuously for about four to six weeks even when there is an improvement in sleep. On the other hand, the recommended dosage for anxiety is 120-200mg of valerian extracts taken for about three to four times each day. What are the side effects or adverse effects? Although, valerian is mainly regarded as safe, especially when used for a short period of about four to eight weeks, the herbal remedy is associated with various side effects that include; uneasiness, headaches, stomach upsets, excitability, dry mouth as well as daytime drowsiness (WebMD, 2017). In addition, the usage of valerian may cause breathing difficulties, tiredness, jaundice, nausea and lack of appetite. Thus, individuals using the herbal remedy need to effectively monitor the adverse effects and seek medical assistance once they develop breathing difficulties or swellings on the face or throat. Who should not take this herbal medication? Valerian should be not be taken by pregnant mothers or breastfeeding women due to lack of sufficient evidence pertaining to the safety of the herbal remedy during pregnancy as well as breastfeeding. In addition, the herbal remedy should not be taken by children except under the guidance of a healthcare provider. Moreover, patients who are scheduled for surgery should avoid the use of valerian since it affects the CNS (Central Nervous System) and this usually increases the anesthesia effects and could be harmful to the patient due to the development of various life-threatening problems. Interactions Valerian usually interact with various medications that include; alprazolam, sedative medications like benzodiazepines and anticonvulsants. For instance, valerian usually reduces the breakdown of alprazolam in the liver, hence increasing the side effects associated with alprazolam. Moreover, the usage of valerian alongside other sedative medications usually leads to excessive sleepiness. On the other hand, metabolizes of valerian usually involves certain enzymes in the liver, hence valerian might interact with various other medications whose metabolizes involves similar enzymes such as statins and antihistamines (VarteresianLavretsky, 2015). What are the sources of this information? This information is mainly obtained from various research articles on the studies conducted to evaluate the effectiveness of valerian especially in regard to the treatment of insomnia. The research articles offer substantial information on the usage and effectiveness of valerian as well as the possible risks associated with the use of this herbal remedy. Conclusion Apparently, valerian root is an effective herbal remedy especially in the treatment of insomnia. However, some of the possible risks associated with the usage of this herbal remedy are unknown. Therefore individuals ought to use the herbal remedy under the guidance of a healthcare provider and efficiently monitor the side effects.

The Media And Its Effect On The Society - 957 Words

On April 29th, 2013, two rivaling gangs, the Valley Hood Piru and the East Union Street Hustlers, claiming stakes to the Central District of Seattle, result in the shooting of two victims. Ronald â€Å"Messy† Massey, a member of the East Union Street Hustlers, was reported to have shot two members of the rivaling gang at a local convenient store (Vaughn, 2013). Reports suggest that the shooting was accredited to the gangs violent clashes in the past† and possibly Massey’s intent in solidifying his standing as a gang member (Fucoloro, 2013). Furthermore, detectives believe that Massey may have been pressured to prove his loyalty (Vaughn, 2013). The media emphasizes that the rising intensity of the rivalry is the main factor that is resulting in the increase of gang activities, but the lack of questioning by the media on the possible causal factors that lead to the crime limits the understanding of the motives. The media misplaces confidence in the judgments of the SPD, by only questioning for details of the specific shooting and not the factors that may have caused it. The media simply accepting the SPD s claim that the rising tensions are causing the outbreak in violence is resulting in the legitimacy of the SDP s response. The SPD s response is increasing level of enforcement practiced based on the claim that reducing the number gang members on the street will prevent gang violence. The solution given is only short-term because â€Å"lasting progress in the fight against gangShow MoreRelatedMedia And Its Effects On Society976 Words   |  4 PagesIn today’s society if one were to walk down a populated sidewalk, it would seem merely impossible to spot a sole not twiddling away on their phone. With an entire world unfolding at their fingertips, we witness a society that has become addicted to media. 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Relevance of Research in the Technology Business - 1851 Words

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While there can be manyRead MoreResearch Methodology in Functional Areas1504 Words   |  7 PagesRESEARCH METHODOLOGY RELEVANCE OF RESEARCH IN DECISION MAKING IN VARIOUS FUNCTIONAL AREAS OF BUSINESS SUBMITTED BY: DEEPTI(0918111) KRITHIKA (0918119) NAMRATA (0918124) NITA (0918129) NIDHI(091812) SHYAMALA (0918154) RELEVANCE OF RESEACH IN BUSINESS While many business ideas blossom into successful businesses, there are many others that did not move beyond the business plan or offering memorandum. And among those that get funded and started, many fail eventually

Foundation’s Edge CHAPTER NINE HYPERSPACE Free Essays

HYPERSPACE Trevize said, â€Å"Are you ready, Janov?† Pelorat looked up from the book he was viewing and said, â€Å"You mean, for the jump, old fellow?† â€Å"For the hyperspatial jump. Yes.† Pelorat swallowed. We will write a custom essay sample on Foundation’s Edge CHAPTER NINE HYPERSPACE or any similar topic only for you Order Now â€Å"Now, you’re sure that it will be in no way uncomfortable. I know it is a silly thing to fear, but the thought of having myself reduced to incorporeal tachyons, which no one has ever seen or detected†¦Ã¢â‚¬  â€Å"Come, Janov, it’s a perfected thing. Upon my honor! The jump has been in use for twenty-two thousand years, as you explained, and I’ve never beard of a single fatality in hyperspace. We might come out of hyperspace in an uncomfortable place, but then the accident would happen in space – not while we are composed of tachyons.† â€Å"Small consolation, it seems to me.† â€Å"We won’t come out in error, either. To tell you the truth, I was thinking of carrying it through without telling you, so that you would never know it had happened. On the whole, though, I felt it would be better if you experienced it consciously, saw that it was no problem of any kind, and could forget it totally henceforward.† â€Å"Well † said Pelorat dubiously. â€Å"I suppose you’re right, but ‘honestly I’m in no hurry.† â€Å"I assure you†¦Ã¢â‚¬  â€Å"No no, old fellow, I accept your assurances unequivocally. It’s just that – Did you ever read Sanertestil Matt?† â€Å"Of course. I’m not illiterate.† â€Å"Certainly. Certainly. I should not have asked. Do you remember it?† â€Å"Neither am I an amnesiac.† â€Å"I seem to have a talent for offending. All I mean is that I keep thinking of the scenes where Santerestil and his friend, Ban, have gotten away from Planet 17 and are lost in space. I think of those perfectly hypnotic scenes among the stars, lazily moving along in deep silence, in changelessness, in†¦ Never believed it, you know. I loved it and I was moved by it, but I never really believed it. But now – after I got used to just the notion of being in space, I’m experiencing it and – it’s silly, I know – but I don’t want to give it up. It’s as though I’m Santerestil†¦Ã¢â‚¬  â€Å"And I’m Ban,† said Trevize with just an edge of impatience. â€Å"In a way. The small scattering of dim stars out there are motionless, except our sun, of course, which must be shrinking but which we don’t see. The Galaxy retains its dim majesty, unchanging. Space is silent and I have no distractions†¦Ã¢â‚¬  â€Å"Except me.† â€Å"Except you. – But then, Golan, dear chap, talking to you about Earth and trying to teach you a bit of prehistory has its pleasures, too. I don’t want that to come to an end, either.† â€Å"It won’t. Not immediately, at any rate. You don’t suppose we’ll take the jump and come through on the surface of a planet, do you? We’ll still be in space and the jump will have taken no measurable time at ail. It may well be a week before we make surface of any kind, so do relax.† â€Å"By surface, you surely don’t mean Gaia. We may be nowhere near Gaia when we come out of the jump.† â€Å"I know that, Janov, but we’ll be in the right sector, if your information is correct. If it isn’t – well†¦Ã¢â‚¬  Pelorat shook his head glumly. â€Å"How will being in the right sector help if we don’t know Gaia’s co-ordinates?† Trevize said, â€Å"Janov, suppose you were on Terminus, heading for the town of Argyropol, and you didn’t know where that town was except that it was somewhere on the isthmus. Once you were on the isthmus, what would you do?† Pelorat waited cautiously, as though feeling there must be a terribly sophisticated answer expected of him. Finally giving up, he said, â€Å"I suppose I’d ask somebody.† â€Å"Exactly! What else is there to do? – Now, are you ready?† â€Å"You mean, now?† Pelorat scrambled to his feet, his pleasantly unemotional face coming as near as it might to a look of concern. â€Å"What am I supposed to do? Sit? Stand? What?† â€Å"Time and Space, Pelorat, you don’t do anything. Just come with me to my room so I can use the computer, then sit or stand or turn cartwheels – whatever will make you most comfortable. My suggestion is that you sit before the viewscreen and watch it. It’s sure to be interesting. Come!† They stepped along the short corridor to Trevize’s room and he seated himself at the computer. â€Å"Would you like to do this, Janov?† he asked suddenly. â€Å"I’ll give you the figures and all you do is think them. The computer will do the rest.† Pelorat said, â€Å"No thank you. The computer doesn’t work well with me, somehow. I know you say I just need practice, but I don’t believe that. There’s something about your mind, Golan†¦Ã¢â‚¬  â€Å"Don’t be foolish.† â€Å"No no. That computer just seems to fit you. You and it seem to be a single organism when you’re hooked up. When I’m hooked up, there are two objects involved – Janov Pelorat and a computer. It’s just not the same.† â€Å"Ridiculous,† said Trevize, but he was vaguely pleased at the thought and stroked the hand-rests of the computer with loving fingertips. â€Å"So I’d rather watch,† said Pelorat. â€Å"I mean, I’d rather it didn’t happen at all, but as long as it will, I’d rather watch.† He fixed . his eyes anxiously on the viewscreen and on the foggy Galaxy with the thin powdering of dim stars in the foreground. â€Å"Let me know when it’s about to happen.† Slowly he backed against the wall and braced himself. Trevize smiled. He placed his hands on the rests and felt the mental union. It came more easily day by day, and more intimately, too, and however he might scoff at what Pelorat said – he actually felt it. It seemed to him he scarcely needed to think of the co-ordinates in any conscious way. It almost seemed the computer knew what he wanted, without the conscious process of â€Å"telling.† It lifted the information out of his brain for itself. But Trevize â€Å"told† it and then asked for a two-minute interval before the jump. â€Å"All right, Janov. We have two minutes: 120 – 115 – 110 Just watch the viewscreen.† Pelorat did, with a slight tightness about the corners of his mouth and with a holding of his breath. Trevize said softly, â€Å"15 – 10 – 5 – 4 – 3 – 2 – 1 – 0† With no perceptible motion, no perceptible sensation, the view on the screen changed. There was a distinct thickening of the starfield and the Galaxy vanished. Pelorat started and said, â€Å"Was that it?† â€Å"Was what it? You flinched. But that was your fault. You felt nothing. Admit it.† â€Å"I admit it.† â€Å"Then that’s it. Way back when hyperspatial travel was relatively new – according to the books, anyway – there would be a queer internal sensation and some people felt dizziness or nausea. It was perhaps psychogenic, perhaps not. In any case, with more and more experience with hyperspatiality and with better equipment, that decreased. With a computer like the one on board this vessel, any effect is well below the threshold of sensation. At least, I find it so.† â€Å"And I do, too, I must admit. Where are we, Golan?† â€Å"Just a step forward. In the Kalganian region. There’s a long way to go yet and before we make another move, we’ll have to check the accuracy of the jump.† â€Å"What bothers me is – where’s the Galaxy?† â€Å"All around us, Janov. We’re weal inside it, now. If we focus the viewscreen properly, we can see the more distant parts of it as a luminous band across the sky.† â€Å"The Milky Way!† Pelorat cried out joyfully. â€Å"Almost every world describes it in their sky, but it’s something we don’t see on Terminus. Show it to me, old fellow!† The viewscreen tilted, giving the effect of a swimming of the starfield across it, and then there was a thick, pearly luminosity nearly filling the field. The screen followed it around, as it thinned, then swelled again. Trevize said, â€Å"It’s thicker in the direction of the center of the Galaxy. Not as thick or as bright as it might be, however, because of the dark clouds in the spiral arms. You see something like this from most inhabited worlds.† â€Å"And from Earth, too.† â€Å"That’s no distinction. That would not be an identifying characteristic.† â€Å"Of course not. But you know. – You haven’t studied the history of science, have you?† â€Å"Not really, though I’ve picked up some of it, naturally. Still, if you have questions to ask, don’t expect me to be an expert.† â€Å"It’s just that making this jump has put me in mind of something that has always puzzled me. It’s possible to work out a description of the Universe in which hyperspatial travel is impossible and in which the speed of light traveling through a vacuum is the absolute maximum where speed is concerned.† â€Å"Certainly.† â€Å"Under those conditions, the geometry of the Universe is such that it is impossible to make the trip we have just undertaken in less time than a ray of light would make it. And if we did it at the speed of light, our experience of duration would not match that of the Universe generally. If this spot is, say, forty parsecs from Terminus, then if we had gotten here at the speed of light, we would have felt no time lapse – but on Terminus and in the entire Galaxy, about a hundred and thirty years would have passed. Now we have made a trip, not at the speed of light but at thousands of times the speed of light actually, and there has been no time advance anywhere. At least, I hope not.† Trevize said, â€Å"Don’t expect me to give you the mathematics of the Olanjen Hyperspatial Theory to you. All I can say is that if you had traveled at the speed of light within normal space, time would indeed have advanced at the rate of 3.26 years per parsec, as you described. The so-called relativistic Universe, which humanity has understood as far back as we can probe inter prehistory – though that’s your department, I think – remains, and its laws have not been repealed. In our hyperspatial jumps, however, we do something out side the conditions under which relativity operates and the rules are different. Hyperspatially the Galaxy is a tiny object – ideally a nondimensional dot – and there are no relativistic effects at all. â€Å"In fact, in the mathematical formulations of cosmology, there are two symbols for the Galaxy: Gr for the â€Å"relativistic Galaxy,† where the speed of light is a maximum, and Gh for the â€Å"hyperspatial Galaxy,† where speed does not really have a meaning. Hyperspatially the value of all speed is zero and we do not move with reference to space itself, speed is infinite. I can’t explain things a bit more than that. â€Å"Oh, except that one of the beautiful catches in theoretical physics is to place a symbol or a value that has meaning in Gr into an equation dealing with G11 – or vice versa – and leave it there for a student to deal with. The chances are enormous that the student falls into the trap and generally remains there, sweating and panting, with nothing seeming to work, till some kindly elder helps him out. I was neatly caught that way, once.† Pelorat considered that gravely for a while, then said in a perplexed sort of way, â€Å"But which is the true Galaxy?† â€Å"Either, depending on what you’re doing. If you’re back on Terminus, you can use a car to cover distance on land and a ship to cover distance across the sea. Conditions are different in every way, so which is the true Terminus, the land or the sea?† Pelorat nodded. â€Å"Analogies are always risky,† he said, â€Å"but I’d rather accept that one than risk my sanity by thinking about hyperspace any further. I’ll concentrate on what we’re doing now.† â€Å"Look upon what we just did,† said Trevize, â€Å"as our first stop toward Earth.† And, he thought to himself, toward what else, I wonder. â€Å"Well,† said Trevize. â€Å"I’ve wasted a day.† â€Å"Oh?† Pelorat looked up from his careful indexing. â€Å"In what way?† Trevize spread his arms. â€Å"I didn’t trust the computer. I didn’t dare to, so I checked our present position with the position we had aimed at in the jump. The difference was not measurable. There was no detectable error.† â€Å"That’s good, isn’t it?† â€Å"It’s more than good. It’s unbelievable. I’ve never heard of such a thing. I’ve gone through jumps and I’ve directed them, in all kinds of ways and with all kinds of devices. In school, I had to work one out with a hand computer and then I sent off a hyper-relay to check results. Naturally I couldn’t send a real ship, since – aside from the expense – I could easily have placed it in the middle of a star at the other end. â€Å"I never did anything that bad, of course,† Trevize went on, â€Å"but there would always be a sizable error. There’s always some error, even with experts. There’s got to be, since there are so many variables. Put it this way – the geometry of space is too complicated to handle and hyperspace compounds all those complications with a complexity of its own that we can’t even pretend to understand. That’s why we have to go by steps, instead of making one big jump from here to Sayshell. The errors would grow worse with distance.† Pelorat said, â€Å"But you said this computer didn’t make an error.† â€Å"It said it didn’t make an error. I directed it to check our actual position with our precalculated position – ‘what is’ against ‘what was asked for.’ It said that the two were identical within its limits of measurement and I thought: What if it’s lying?† Until that moment, Pelorat had held his printer in his hand. He now put it down and looked shaken. â€Å"Are you joking? A computer can’t lie. Unless you mean you thought it might be out of order.† â€Å"No, that’s not what I thought. Space! I thought it was lying. This computer is so advanced I can’t think of it as anything but human – superhuman, maybe. Human enough to have pride – and to lie, perhaps. I gave it directions – to work out a course through hyperspace to a position near Sayshell Planet, the capital of the Sayshell Union. It did, and charted a course in twenty-nine steps, which is arrogance of the worst sort.† â€Å"Why arrogance?† â€Å"The error in the first jump makes the second jump that much less certain, and the added error then makes the third jump pretty wobbly and untrustworthy, and so on. How do you calculate twenty-nine steps all at once? The twenty-ninth could end up anywhere in the Galaxy, anywhere at all. So I directed it to make the first step only. Then we could check that before proceeding.† â€Å"The cautious approach,† said Pelorat warmly. â€Å"I approve!† â€Å"Yes, but having made the first step, might the computer not feel wounded at my having mistrusted it? Would it then be forced to salve its pride by telling me there was no error at all when I asked it? Would it find it impossible to admit a mistake, to own up to imperfection? If that were so, we might as well not have a computer.† Pelorat’s long and gentle face saddened. â€Å"What can we do in that case, Golan?† â€Å"We can do what I did – waste a day. I checked the position of several of the surrounding stars by the most primitive possible methods: telescopic observation, photography, and manual measurement. I compared each actual position with the position expected if there had been no error. The work of it took me all day and wore me down to nothing.† â€Å"Yes, but what happened?† â€Å"I found two whopping errors and checked them over and found them in my calculations. I had made the mistakes myself. I corrected the calculations, then ran them through the computer from scratch – just to see if it would come up with the same answers independently. Except that it worked them out to several more decimal places, it turned out that my figures were right and they showed that the computer had made no errors. The computer may be an arrogant son-of-the-Mule, but it’s got something to be arrogant about.† Pelorat exhaled a long breath. â€Å"Well, that’s good.† â€Å"Yes indeed! So I’m going to let it take the other twenty-eight steps.† â€Å"All at once? But†¦Ã¢â‚¬  â€Å"Not all at once. Don’t worry. I haven’t become a daredevil just yet. It will do them one after the other – but after each step it will check the surroundings and, if that is where it is supposed to be within tolerable limits, it can take the next one. Any time it finds the error too great – and, believe me, I didn’t set the limits generously at all – it will have to stop and recalculate the remaining steps.† â€Å"When are you going to do this?† â€Å"When? Right now. – Look, you’re working on indexing your Library†¦Ã¢â‚¬  â€Å"Oh, but this is the chance to do it, Golan. I’ve been meaning to do it for years, but something always seemed to get in the way.† â€Å"I have no objections. You go on and do it and don’t worry. Concentrate on the indexing. I’ll take care of everything else.† Pelorat shook his head. â€Å"Don’t be foolish. I can’t relax till this is over. I’m scared stiff.† â€Å"I shouldn’t have told you, then – but I had to tell someone and you’re the only one here. Let me explain frankly. There’s always the chance that we’ll come to rest in a perfect position in interstellar space and that that will happen to be the precise position which a speeding meteoroid is occupying, or a mini-black hole, and the ship is wrecked, and ;we’re dead. Such things could – in theory – happen. â€Å"The chances are very small, however. After all, you could be at home, Janov – in your study and working on your films or in your bed sleeping – and a meteroid could be streaking toward you through Terminus’s atmosphere and hit you right in the head and you’d be dead. But the chances are small. â€Å"In fact, the chance of intersecting the path of something fatal, but too small for the computer to know about, in the course of a hyperspatial jump is far, far smaller than that of berg hit by a meteor in your home. I’ve never heard of a ship being lost that way in all the history of hyperspatial travel. Any other type of risk – like ending in the middle of a star – is even smaller.† Pelorat said, â€Å"Then why do you tell me all this, Golan?† Trevize paused, then bent his head in thought, and finally said, â€Å"I don’t know. – Yes, I do. What I suppose it is, is that however small the chance of catastrophe might be, if enough people take enough chances, the catastrophe must happen eventually. No matter how sure I am that nothing will go wrong, there’s a small nagging voice inside me that says, ‘Maybe it will happen this time.’ And it makes me feel guilty. – I guess that’s it. Janov, if something goes wrong, forgive me!† â€Å"But Golan, my dear chap, if something goes wrong, we will both be dead instantly. I will not be able to forgive, nor you to receive forgiveness.† â€Å"I understand that, so forgive me now, will you?† Pelorat smiled. â€Å"I don’t know why, but this cheers me up. There’s something pleasantly humorous about it. Of course, Golan, I’ll forgive you. There are plenty of myths about some form of afterlife in world literature and if there should happen to be such a place – about the same chance as landing on a mini-black hole, I suppose, or less – and we both turn up in the same one, then I will bear witness that you did your honest best and that my death should not be laid at your door.† â€Å"Thank you! Now I’m relieved. I’m willing to take my chance, but I did not enjoy the thought of you taking my chance as well.† Pelorat wrung the other’s hand. â€Å"You know, Golan, I’ve only known you less than a week and I suppose I shouldn’t make hasty judgments in these matters, but I think you’re an excellent chap. – And now let’s do it and get it over with.† â€Å"Absolutely! All I have to do is touch that little contact. The computer has its instructions and it’s just waiting for me to say: ‘Starts’ Would you like to†¦Ã¢â‚¬  â€Å"Never! It’s all yours? It’s your computer.† â€Å"Very well. And it’s my responsibility. I’m still trying to duck it, you see. Keep your eye on the screen!† With a remarkably steady hand and with his smile looking utterly genuine, Trevize made contact. There was a momentary pause and then the starfield changed – and again – and again. The stars spread steadily thicker and brighter over the viewscreen. Pelorat was counting under his breath. At â€Å"15† there was a halt, as though some piece of apparatus had jammed. Pelorat whispered, clearly afraid that any noise might jar the mechanism fatally. â€Å"What’s wrong? What’s happened?† Trevize shrugged. â€Å"I imagine it’s recalculating. Some object in space is adding a perceptible bump to the general shape of the overall gravitational field – some object not taken into account – some uncharted dwarf star or rogue planet†¦Ã¢â‚¬  â€Å"Dangerous?† â€Å"Since we’re still alive, it’s almost certainly not dangerous. A planet could be a hundred million kilometers away and still introduce a large enough gravitational modification to require recalculation. A dwarf star could be ten billion kilometers away and†¦Ã¢â‚¬  The screen shifted again and Trevize fell silent. It shifted again – and again. – Finally, when Pelorat said, â€Å"a8,† there was no further motion. Trevize consulted the computer. â€Å"We’re here,† he said. â€Å"I counted the first jump as ‘r.’ and in this series I started with ‘z’ That’s twenty-eight jumps altogether. You said twenty-nine.† â€Å"The recalculation at jump is probably saved us one jump. I can check with the computer if you wish, but there’s really no need. We’re in the vicinity of Sayshell Planet. The computer says so and I don’t doubt it. If I were to orient the screen properly, we’d see a nice, bright sun, but there’s no point in placing a needless strain on its screening capacity. SaysheIl Planet is the fourth one out and it’s about 3.2 million kilometers away from our present position, which is about as close as we want to be at a jump conclusion. We can get there in three days – two, if we hurry.† Trevize drew a deep breath and tried to let the tension drain. â€Å"Do you realize what this means, Janov?† he said. â€Å"Every ship I’ve ever been in – or heard of – would have made those jumps with at least a day in between for painstaking calculation and re-checking, even with a computer. The trip would have taken nearly a month. â€Å"Or perhaps two or three weeks, if they were willing to be reckless about it. We did it in half an hour. When every ship is equipped with a computer like this one†¦Ã¢â‚¬  Pelorat said, â€Å"I wonder why the Mayor’ let us have a ship this advanced. It must be incredibly expensive.† â€Å"It’s experimental,† said Trevize dryly. â€Å"Maybe fine good woman was perfectly willing to have us try it out and see what deficiencies might develop.† â€Å"Are you serious?† â€Å"Don’t get nervous. After all, there’s nothing to worry about. We haven’t found any deficiencies. I wouldn’t put it past her, though. Such a thing would put no great strain on her sense of humanity. Besides, she hasn’t trusted us with offensive weapons and that cuts the expense considerably.† Pelorat said thoughtfully, â€Å"It’s the computer I’m thinking about. It seems to be adjusted so well for you – and it can’t be adjusted that well for everyone. It just barely works with me.† â€Å"So much the better for us, that it works so well with one of us.† â€Å"Yes, but is that merely chance?† â€Å"What else, Janov?† â€Å"Surely the Mayor knows you pretty well.† â€Å"I think she does, the old battlecraft.† â€Å"Might she not have had a computer designed particularly for you?† â€Å"I just wonder if we’re not going where the computer wants to take us.† Trevize stared. â€Å"You mean that while I’m connected to the computer, it is the computer – and not me – who is in real charge?† â€Å"I just wonder.† â€Å"That is ridiculous. Paranoid. Come on, Janov.† Trevize turned back to the computer to focus Sayshell Planet on the screen and to plot a normal-space course to it. Ridiculous! But why had Pelorat put the notion into his head? How to cite Foundation’s Edge CHAPTER NINE HYPERSPACE, Essay examples

Social Media Strategies Democracy Empowerment

Question: Discuss about the Social Media Strategies for Democracy Empowerment. Answer: Introduction Aims and Objectives of the report Social Media has popped up as one of the most important forum or a powerful tool for meeting the needs of your marketing arsenal(Study on social media and social networking as agents of participatory democracy and civic empowerment, 2013). While it takes time for setting up a company and commencing with its function; it takes more time to ensure that the set-up group meets the desirable profit and outcome with the motive of which it had started performing. The best way to increase the popularity of one's company leading to both sales and profit maximization; adhering to the social media strategies is the best option one has in hand. Almost all the leading successful companies of the world follow certain social media strategies which not only help in improving their promotion and marketing but also attract customers increasing the profit scale. Heading forward; this report gives an idea about the social media strategies taken up by Pizza Hut along. So here you go finding out which soc ial media strategies do they adhere to and how efficiently these strategies are in use by the company. Background of the company Pizza Hut, a wholly owned subsidiary company (restaurant) making the sell of delicacies like Italian-American Pizza, pasta and Buffalo wings came into being on 15th June 1958 which counts at least 57 years ago from the present day(Wu, Tsai, Peng, 2013). The honor of founding the company goes to Dan Carney and Frank Carney, who started the company with the aim of offering delicious Pizza and Pasta to their countrymen. This company much unknown to others is a subsidiary of Yum!Brands, Inc., which is also counted as one of the largest restaurants in the world. With the technological development and innovation of new marketing trend; the company has extended its roots with more than 6,000 Pizza Hut locations in the United States only and over 5,139 more in the surrounding 94 other countries which counts for a total of 11,139 branches for this food brand only(Wu, Tsai, Peng, 2013). Currently, this pizza selling house employs approximately over 1, 60,000 employees across the world and th e US together make the company the largest Pizza retailer in the world. Social Media Presence The company which started with a mere $600 borrowed by the owner brothers Frank and Dan; Pizza Hut today thousand time more per day compared to the preliminary investment done for starting with the business (Flynn, 2012). The company today has 6,300 stores alone in the US and has been successfully able to maintain its position in the competitive market because of its social media strategies. Analysis Pizza Hut has expanded its business successfully across various parts of the country relying entirely on the social media campaign extensively. The brand has taken up steps for the social campaigning through the mode of the respectable and responsible online community making fair use of their social media accounts which helps in holding a stronger prominence among the follower of these online sites (Flynn, 2012). Being a fun filled company aiming to provide people a mode of entertainment and gathering; Pizza Hut makes proper use of social media platforms, mobile apps and other various forms which help in developing social communication and marketing. This helps the company in growing new relationships and efficiently meeting up new challenges by setting up a mode of connection. Evaluation Pizza Hut effectively follows the social media strategies for an up commercial growth reaching out to the public successfully using many popular social media forums such as Twitter, Facebook, YouTube, Vine and its company website("Maximize social media presence", 2015). The invention of the smartphones has also helped the company developing its enterprise apps for reaching out to people very quickly thereby satisfying their needs. The company follows the social media strategies keeping into concern the existing trends prevailing in the news and social media market. It is because of such informative and planned social media presence followed by the brand which has helped it to save substantial advertisement charges. Some around 15,80,000 people like Pizza Huts Facebook page("Maximize social media presence", 2015). The brand's FB page contains commercials, promotional, news announcements, hashtags by celebrities and newsfeeds. Maintaining the similar popularity; 1, 06,000 followers fol low the Twitter account of Pizza Hut. Then come Vine and Instagram, which again is followed by nearly 1, 28,000 members who prefer the posts, pictures, videos and animated GIFS of their fans. The brand also enjoys a subscription from over 13,799 people over YouTube, which marks a steady social media presence for the Pizza Hut. Social Media Audience Analysis With such an evident and strong social media presence; Pizza Hut has directed its services for reaching out to the mass. Its campaigning schemes like The Pizza Hut's My Hut Moment Campaign has introduced several ways oriented towards the improvement of the digital Pizza Hut experience specifically designed for the target audience of the company. During the election period, the brand has been organizing several programs by adopting the non-media practices using social platforms, Web help, PR events, and mobile advertising (Litt Hargittai, 2016). The Company has designed certain apps like The Pizza Hut App, which surrounds the preliminary vision of offering an easy order placement, and delivery mode to the customers. This app is available for download on all Android, iPhones, and Windows phones. The Pizza Hut Catch is another mobile game app designed to reach the custom audience who get access to this app using their smartphones. However to enjoy this game app facilities; one needs to step into a Pizza Hut restaurant making sure that the mobile device you are using is connected to the networking system of the Pizza Hut store you have been to without which this app is not liable to work. This not only provides an entertainment medium to the customers but also help the brand to analyze the number of customers preferring their services. Evaluation Current estimation says that Pizza Hut took into consideration small families and the present younger generation as their target audience. This means that the primary consumers shall comprise of those who come at the age of 18 to 34(Yoon, 2015). The company has divided this class into different groups namely the college students, The Ambitious Working Class, and The Millennial Families. The college students are considered the most pizza loving group and the brand give them the maximum priority as the target audience. They indulge in parties, lead night-0lifestyle, and when it comes to deciding on the food; they readily prefer ordering a pack of Pizza along with the side dishes the brand offers. This is why Pizza Hut also keeps an equal watch over the side dishes along with main pizza item. This is followed by the ambitious working class which forms another part of the media plan, and the brand looks after satisfying their big appetite need at the least price possible. These groups ma inly order pizza items for their office and house parties and form the primary users of the online ordering and social media mode along with the younger generation(Yoon, 2015). Lastly, it is the millennial families forming a part of the company's target audience. Such families prefer to the decision of the mother who is likely to be the target audience of Pizza Hut group whom the company persuades with its small budget big meal facility for making a leap let their children enjoy the delicacies of the brand. Social Media Marketing Analysis The social media marketing strategies adopted by Pizza Hut has helped the brand to stand out as one of the most rated Pizza Restaurants in the United States as well as the entire world. The brand today has successfully been able to carry on with its services because of its ever growing popularity among its target audience who have made all the steps taken up by the brand in conducting its business successful(Armstrong, Delia, Giardina, 2014). From high rating the company page in Facebook till being a stringent follower of the companys Twitter account; Pizza Hut has gained support from its target audience at each and every stance in its taken towards the expansion of its business using the social media marketing schemes. Evaluation Coming to an assessment of the social media marketing efforts of Pizza Hut; first, it calls for mentioning the competitors the brand has in the world market. Though Rated top; but Pizza Hut faces intense competition from its competitor companies like Papa Johns and Dominos which two also deals with the same food item i.e. Pizzas and pasta(Hastings, Angus, Bryant, 2011). The company no more relies mostly on the number of Likes it gets on the social media pages but look out for the number of comments and shares so evaluate the interest and preference of the customers for the brand. Current social media marketing evaluation has estimated that Pizza Hut enjoys a conversion ratio of 1, Amplification ratio of 0.7 and Applause ratio of 11.8 which makes it the leading pizza brand of the world closely followed by Dominos. Ethics Privacy, and Security When it comes to Ethics, confidentiality and safety; Pizza Hut maintains an existing guideline to meet them so as to prevent the company from facing a legal setback at the same time ensuring that both the employees and customers enjoy taking their services. Ethics Ethics: Yum! Brands Pizza Hut maintains compliance with the laws and regulations of their functioning country. It also supports the legal provisions related to the employment practices in regards to working hours and conditions, strictly stating an NO to child labors as well as forced and indentured laborers(Lee Yoo, 2012). There is no indiscrimination followed by the company regarding both recruitment and services. Privacy Privacy: Pizza Hut maintains strong guidelines to protect the personal details that you input when getting registered with the company for availing its services using the mobile app. While placing the order using the app; customers are required to put in the address details for the delivery needs(Wu, Tsai, Peng, 2013). The company has designed the app in such a way that there is no chance of internal theft for stealing the customer details. Security Security: Pizza Hut takes into concern enough strategies for looking after the safety of the customers availing the service by getting registered online. The company provides each of its registered clients with a password which they are supposed to keep confidential for maintaining the security needs(Sheehan, 2014). Social media technologies Pizza Hut has ruled the pizza market with its ever new social media technologies and this time it has come up to formulated partnership with Blinkbox for offering the customers with a discounted film voucher on every order they make. This voucher will be available for use for eight movies (Akser, 2015). This campaign has been taken up by Pizza Hut with the mission of integrating the online and offline strategies providing the customers with an incentive mode using a direct marketing channel. Conclusion All the social media marketing strategies adopted by Pizza Hut helps the company to stand successfully out as the top rated pizza restaurant over the world. With ever new innovative items and additional discount offers; the company has been able to draw the attention of the customers for their product. Hence, the social media strategies adopted by Pizza Hut can never be left un-applauded. References Akser, M. (2015). Social movements and their technologies: Wiring social change.New Media Society,17(7), 1194-1196. https://dx.doi.org/10.1177/1461444815579890a Armstrong, C., Delia, E., Giardina, M. (2014). Embracing the Social in Social Media: An Analysis of the Social Media Marketing Strategies of the Los Angeles Kings.Communication Sport,4(2), 145-165. https://dx.doi.org/10.1177/2167479514532914 Flynn, N. (2012).The Social Media Handbook. Hoboken: John Wiley Sons. Hastings, G., Angus, K., Bryant, C. (2011).The Sage handbook of social marketing. Thousand Oaks, Calif.: Sage. Lee, S. Yoo, S. (2012). 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